Terms of Service
Last updated: 14 July 2026
These Terms of Service ("Terms") govern your access to and use of the services provided by Humans Systems ("Humans Systems", "we", "us"), including our marketing analytics and reporting platform, consulting engagements, and any associated software or tooling. By engaging our services, connecting a platform account, or using any part of our platform, you agree to these Terms.
Humans Systems is operated by Julien Delbauve, registered in Spain (European Union). Contact: julien@humanssystems.com.
1. Services
Humans Systems provides marketing analytics, reporting infrastructure, and automation consulting to agencies and brands. Services include:
- Building and operating data pipelines that extract ad performance data from third-party platforms (Google Ads, Meta, TikTok, LinkedIn, and others) via their official APIs, and loading it into a client-owned data warehouse (Google BigQuery).
- Designing and deploying dashboards and reporting layers on top of that warehouse.
- Marketing automation: scheduled audits, optimization tasks, bulk ad operations, and AI-assisted campaign analysis.
- Consulting engagements scoped and agreed per client through a separate statement of work or service agreement.
These Terms apply to all of the above. Where a separate written engagement agreement or statement of work exists, that document controls in the event of a conflict with these Terms.
2. Account and Access
2.1. Platform connections
To use the reporting platform, you authorize Humans Systems to access your advertising accounts through the official OAuth flows of the respective platforms (Google, Meta, and others). You must have the authority to grant that access. We store the resulting access tokens encrypted at rest and use them solely to deliver the services you have contracted.
2.2. Your responsibility
You are responsible for ensuring that any account connection you authorize complies with your own organization's policies and with the terms of the underlying platform (Google, Meta, and so on). You must not grant access to accounts you do not own or have no authority to share.
2.3. Revocation
You may disconnect a platform connection at any time from the dashboard (Settings → Connections → Delete connection), from your platform's own settings, or by contacting us at julien@humanssystems.com. Disconnection immediately invalidates the stored access token. See Section 11 for the effect on stored data.
3. Acceptable Use
You agree not to:
- Use the platform for any unlawful purpose or in violation of the terms of any connected third-party platform.
- Attempt to gain unauthorized access to other clients' accounts, our infrastructure, or any connected platform.
- Reverse engineer, disassemble, or attempt to extract proprietary source code or models from our systems.
- Use the platform to process personal data for purposes beyond those disclosed in our privacy policy.
- Resell, sublicense, or otherwise make our platform available to third parties without prior written agreement.
4. Third-Party Platform Data
4.1. Google Ads API
Our use of data obtained through the Google Ads API complies with the Google API Services User Data Policy, including its Limited Use requirements. Google user data is used only to provide or improve the user-facing features of the service for which you authorized access. It is not used for advertising, transferred to third parties for other purposes, or used to train machine learning models. Humans Systems does not allow humans to read Google user data except as necessary to provide the contracted service, for security, to comply with law, or at your express request. The full description of our Google Ads data handling is available in our privacy policy.
4.2. Meta Marketing API
Our use of data obtained through the Meta Marketing API, Graph API, and related Meta APIs complies with the Meta Platform Terms and Meta's Developer Policies. Meta Platform Data is accessed only with the authorization of the account owner, used solely to deliver the contracted services, and is never shared with data brokers, used for advertising targeting, or combined across client accounts. See Section 3 of our privacy policy for full details on what Meta data we access, why, and how we store and retain it.
4.3. Other platforms
Data accessed from TikTok, LinkedIn, and any other platform is handled under the same principles: authorization-first, limited to contracted purposes, isolated per client, not resold or transferred for other purposes, and governed by the terms of those platforms in addition to these Terms.
5. Data Ownership
You own your data. Ad performance metrics, creative data, account metadata, and any other data extracted from your platform accounts belong to you. Humans Systems processes this data on your behalf and does not claim any ownership over it.
Where a data warehouse is provisioned under a client-owned Google Cloud project, all data in that project remains entirely under the client's control. Where Humans Systems operates a warehouse under its own project on behalf of a client, the client retains full ownership and may request a full export or handover at any time.
6. Confidentiality
Each party agrees to keep the other's confidential information (including account credentials, campaign performance data, business strategy, and technical implementations shared during an engagement) strictly confidential. Neither party will disclose the other's confidential information to any third party without prior written consent, except as required by law or to the limited extent necessary to deliver the contracted services using the sub-processors listed in our privacy policy.
Confidentiality obligations survive termination of these Terms for a period of three years.
7. Intellectual Property
Humans Systems retains all intellectual property rights in its platform, tooling, proprietary workflows, automation frameworks, and any pre-existing materials we bring to an engagement. Deliverables specifically created for you under a consulting engagement (dashboard designs, custom pipeline configurations, BigQuery schema) are covered by the IP terms in the applicable engagement agreement.
You grant Humans Systems a limited license to use your data and account connections solely to deliver the contracted services. This license terminates when the engagement or connection ends.
8. Payments
Fees are as agreed in the applicable engagement agreement or invoice. Payments are processed by Stripe. Invoices are due within the payment term stated on each invoice. Late payments may result in suspension of services. All fees are exclusive of VAT unless stated otherwise.
9. Disclaimers
The platform and services are provided "as is" and "as available". We do not warrant that they will be error-free, uninterrupted, or that all data extracted from third-party platforms will be complete or current — platform API behavior, rate limits, schema changes, and third-party outages are outside our control.
Reporting data reflects what is returned by the underlying platform APIs. Discrepancies between our reports and what you see in a platform's native UI are typically attributable to attribution windows, time zones, or delayed data from the platform itself.
10. Limitation of Liability
To the maximum extent permitted by applicable law, Humans Systems shall not be liable for indirect, incidental, consequential, or punitive damages — including lost profits, lost revenue, data loss, or business interruption — arising from your use of or inability to use the services, even if advised of the possibility of such damages.
Our total liability for any claim arising out of or relating to these Terms or the services shall not exceed the total fees paid by you to Humans Systems in the three months immediately preceding the event giving rise to the claim.
Nothing in these Terms limits liability for fraud, gross negligence, death or personal injury caused by negligence, or any other liability that cannot be excluded under applicable Spanish or EU law.
11. Termination
11.1. By either party
Either party may terminate an engagement by providing written notice as specified in the applicable engagement agreement. In the absence of a specific agreement, 30 days written notice applies.
11.2. For cause
Humans Systems may immediately suspend or terminate access if you materially breach these Terms, violate third-party platform terms in a way that puts our developer accounts at risk, or fail to pay fees after 14 days written notice.
11.3. Effect on platform connections and data
Upon termination or disconnection:
- All stored OAuth access tokens are revoked and deleted within 30 days.
- Connection records and associated personal data (authorizing email, account metadata) are deleted within 30 days.
- Where ad performance data is stored in a client-owned BigQuery project, that data remains in the client's control and is not affected by termination.
- Where performance data is stored in a Humans Systems-operated warehouse on your behalf, we will offer a full export before deletion. Data is deleted within 30 days of termination unless you have requested retention for legal purposes.
- Financial records and legally mandated records are retained for the period required by Spanish law.
12. Governing Law and Disputes
These Terms are governed by the laws of Spain and, where applicable, the laws of the European Union. Any dispute arising out of or relating to these Terms that cannot be resolved amicably shall be subject to the exclusive jurisdiction of the courts of Spain.
13. Changes to These Terms
We may update these Terms from time to time. The current version is always available at this URL with the "Last updated" date at the top. If we make material changes, we will notify active clients by email at least 30 days before the changes take effect.
14. Contact
Questions about these Terms, data handling, or to exercise any rights:
Also see our privacy policy and data deletion instructions.