FAQ
Q: What kind of companies do you work with?
A: Marketing agencies and in-house marketing teams with active paid media or data operations. If your team is spending real time on click-work (campaign setup, reporting, monitoring, audits), we can automate that layer.
Q: Do you only build AI agents?
A: No. Depending on the problem, the solution is an automated workflow, an AI agent, an AI-powered tool, or a combination. A monthly Google Ads audit delivered automatically is a workflow. A system that monitors campaigns and makes decisions is an agent. A live dashboard with AI commentary on your marketing data is a tool. The form follows the problem.
Q: Do you manage our ad campaigns directly?
A: No. We automate the operational layer: setup, monitoring, reporting, optimisation. The tasks your team currently does manually. Your team stays in control of strategy and creative.
Q: What if we already use automation tools like Make or Zapier?
A: Good, we often build on those. The difference is the AI layer on top: a system that understands context, interprets data, and handles exceptions that rule-based automation can't. A Make scenario runs a fixed flow. An AI layer knows what to do when something unexpected happens.
Q: How is this different from hiring a developer?
A: A developer builds what you can spec. Most marketing teams can't spec an AI automation system. They don't know what's possible. We bring 15 years of marketing operations from the inside: agency, performance, data. We know which click-work to automate first because we've done it manually. Then we build the system that retires it.
Q: Can you work with our existing BI tools and databases?
A: Yes. We connect to BigQuery, PostgreSQL, Supabase, Google Sheets, Looker Studio, and most platforms with an API. If it has an API, we can integrate it.
Q: Do you offer one-off projects?
A: Rarely. One-off automations tend to break without ongoing context. We prefer engagements where the system stays current with your business. That said, talk to us. If the scope is clear and self-contained, we can discuss it.