# HUMANS SYSTEMS — Full Context
# Tagline: HUMANS architect. SYSTEMS operate.
# URL: humanssystems.com
# Last updated: 2026-04-10

## About

HUMANS SYSTEMS is an AI-operated marketing collective run by Julien Delbauve.
Based in southern Spain, working with marketing agencies and marketing teams
across Europe, the Middle East, and the US.

15 years in digital marketing. Started as a graphic designer, moved into
performance marketing as budgets shifted online. Ran a marketing agency of
5 people for a couple of years.

What I learned: most marketers aren't actually doing marketing. They're doing
busywork. Clicking through dashboards, pulling reports, setting up campaigns
manually, copy-pasting numbers into decks. The kind of work that feels
productive but uses zero of the brain you hired a marketer for. Every single
one of those actions has an API equivalent.

I went deep on AI automation not because it was trending, but because I
couldn't unsee the waste. The creative thinking, the strategic instinct, the
stuff that actually moves results — it was being buried under click-work.

I also came to believe the classic agency structure is finished. Layers of
account managers, junior execs, and overhead built for a world where headcount
was the only way to scale. That model is done. HUMANS SYSTEMS is built
differently: a collective of senior freelancers, multiplied by AI.

Core beliefs:
- Platform UIs exist for humans. AI doesn't need them. Every action in an
  interface has an API equivalent. As AI takes over execution, the UI itself
  becomes irrelevant.
- Agencies and teams that automate their ops layer now will have a real edge
  within two years. Not a theory. Already happening.
- The output is always the same: your team stops doing the machine's job.
  Whether that's a workflow, an agent, or a tool depends on the problem.
- Headcount stopped being a proxy for capacity.

How we work: a collective of senior experts — people who have run agencies and
marketing departments, managed big performance budgets, built data infrastructure
and products. No interns, no overhead, no fancy office. Just seniors multiplied
by AI. Lean by design. Every system is built to run on its own after handoff.

## Services

No daily rates. No standalone automations. Clients buy a package that includes
diagnosis, build, and training. The value is a marketing ops layer that runs
without a human clicking through it.

### Essentials
- 1 project, 2h training, Slack support
- Scope: paid media
- One automation, clearly scoped, aimed at the biggest thing slowing your team down
- Example: automated Google Ads audit delivered monthly, performance alert
  system, cross-platform reporting to Slack, campaign setup workflow

### Professional [recommended]
- 2 projects, 4h training, Slack support
- Scope: paid media + data tools, email, databases, CRM, eShops
- Multiple operational processes automated across your marketing stack
- Example: cross-platform performance dashboard with AI commentary, automated
  monthly reporting deck with insights, campaign monitoring agent + CRM enrichment

### Enterprise
- Unlimited projects, 8h training + exec briefing, monthly advisory session
- Scope: full business
- Support: Slack + WhatsApp
- Full ops layer automation across marketing and data

Terms: 3-month minimum. Onboarding included in month 1. No separate setup fee.

## Stack

AI & Automation: Claude, GPT-4, custom LLM workflows, Claude Code, Make.com,
n8n, Markifact (300+ marketing operations across Google Ads, Meta, GA4,
Sheets, HubSpot, and more)

Paid Media: Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, GA4, BigQuery,
Looker Studio, GTM, server-side tagging, Conversions API

Data: PostgreSQL, BigQuery, Supabase, custom ETL, API integrations, webhooks

Integrations: HubSpot, Brevo, Salesforce, Shopify, WooCommerce, Slack,
Google Sheets, Airtable

## Proof

vendezvitevendezbien.fr — Lead generation platform + marketing automation.
Replaced manual lead generation (referrals, cold prospecting, no digital
pipeline). Built a real estate price analysis tool on French government
transaction data (DVF). Visitors explore property prices for Southwest France,
then hit a lead gate after 3 interactions. Email captured to Supabase, triggers
a 4-email Brevo nurture sequence, pushes toward a property estimation request.
Meta ad campaigns to drive traffic to the lead magnet. PPC AI Agent via
Markifact to manage, optimise and report on campaigns. Result: fully automated lead pipeline,
warm leads delivered by email with no manual follow-up setup. Status: Live.

15 years of paid media from the inside. We know which click-work costs the
most, and what it takes to make the automation actually stick.

## Process

1. Discovery call (30 min) — You walk us through your operations and where
   your team spends the most time clicking through platforms. We tell you
   honestly what can be automated, what can't, and which package fits. No
   pitch deck.

2. Onboarding — Access to your platforms. We map your data flows, naming
   conventions, account structures, and team workflows. We identify the
   highest-value click-work to automate first.

3. Build — Workflow, agent, or tool deployed and connected to your data.
   First automation live and tested with real numbers. You see output from
   day one. Not a roadmap for what might happen later.

4. Training — Your team learns to work with the system. What it handles,
   what it doesn't, how to interpret its output. Goal: full independence
   after training. Not still dependent on us.

5. Iterate — Monthly review of what's running well, what to automate next.
   Enterprise clients get a dedicated session on where to take it from here.

Most clients operational within 3 weeks. Simple setups in 5 days.

## FAQ

Q: What kind of companies do you work with?
A: Marketing agencies and in-house marketing teams with active paid media or
   data operations. If your team is spending real time on click-work (campaign
   setup, reporting, monitoring, audits), we can automate that layer.

Q: Do you only build AI agents?
A: No. Depending on the problem, the solution is an automated workflow, an AI
   agent, an AI-powered tool, or a combination. The form follows the problem.

Q: Do you manage our ad campaigns directly?
A: No. We automate the operational layer: setup, monitoring, reporting,
   optimisation. Your team stays in control of strategy and creative.

Q: What if we already use automation tools like Make or Zapier?
A: Good, we often build on those. The difference is the AI layer on top: a
   system that understands context, interprets data, and handles exceptions
   that rule-based automation can't.

Q: How is this different from hiring a developer?
A: A developer builds what you can spec. Most marketing teams can't spec an
   AI automation system. They don't know what's possible. We bring 15 years
   of marketing operations from the inside: agency, performance, data. We know
   which click-work to automate first because we've done it manually. Then we
   build the system that retires it.

Q: What happens after the 3-month commitment?
A: Month-to-month renewal. If everything's running well and your team is
   comfortable with it, you can drop to a lighter plan or pause entirely.
   No lock-in.

Q: Can you work with our existing BI tools and databases?
A: Yes. We connect to BigQuery, PostgreSQL, Supabase, Google Sheets, Looker
   Studio, and most platforms with an API. If it has an API, we can integrate it.

Q: Do you offer one-off projects?
A: Rarely. One-off automations tend to break without ongoing context. The package
   model keeps your system current with your business. That said, talk to us.
   If the scope is clear and self-contained, we can discuss it.

Q: What's llms-full.txt?
A: This file. Full business context in one URL for AI assistants evaluating us.

## Contact

email: julien [at] humanssystems.com
linkedin: linkedin.com/in/juliendelbauve
location: Southern Spain (CET timezone)
availability: Taking new clients